Careers Site Playbook

This video remains with you after you've finished, isn't too serious, but crucially conveys a message. It shows the viewer that the team are laser-focused on delivering for customers at all costs, even if it means working outside of typical hours at times. The power of a team pulling together to make something happen. We think it tells a great story.

This video builds less of a connection. You don't really get a proper sense as to purpose and there's a lot of one-liners that don't really mean anything or tell a story, which isn't helped by the video itself not telling a story. It's not so clear at the end what the company actually does.

Oddbox just have these 3 paragraphs, but it tells a clear story: from the moment the idea was conceived, the problem they spotted, the extent of the problem, and how they decided to fix it. After reading you are left with a very clear understanding as to why this company has been set up.

Not to pick on Lightspeed again, but this paragraph on their careers page doesn't strike the same chord as Oddbox. The story doesn't really tell you why the business was set up, the problem it's trying to solve, and therefore why someone should come along for the ride.

PostHog touch on culture and values a lot on their careers page and handbook. We particularly love this section because it offers clear guidance on who they look for, and also why they might not be a fit for some people.

Wirex is an example we saw previously. Whilst they had gone further than many by including their values, those didn't really tell you much, and the statements below them should have given a much clearer indication of what each value meant. They were a little vague. This was an example of trying to please everyone, rather than PostHog who are much more transparent about what they look for.

Bench are one of the best examples we've seen of radical honesty on DEI. They make big claims, and whilst their statement could feel interchangeable with other companies, their linked DEI page is a gamechanger. They talk about commitments, and where they've fallen short.

Funding Options is an example we saw previously. They had a section on their site but went no deeper, and provided no further detail on what they were actually doing. Badges of recognition are fast becoming something applicants are not fooled by, and this gave no real clarity about diversity initiatives within the business.

We love PostHog’s interview process on their careers page. They give clear steps, including format and length for each stage.

Whereby provide real depth about when and where they work, and go deeper than statements to be explicit about what certain statements mean, which builds clarity and trust.

Oddbox have some great things on their careers site, but clarity around when and where they work isn't very transparent. The only information candidates can take is a simple bullet point, which gives no real assurance of how the business approaches flexible working.

Juro's benefits section goes into real depth, to the point where you can see specific policy documents relating to things like medical cover. It's about as transparent as you could possibly get.

Aldermore opted for a long list of benefits with no further depth, which is vague and hard to understand. Discretionary Bonus Scheme, Pension Scheme, and Enhanced Maternity all lack further information, without which it's hard to call some of them a genuine benefit.