

The initial scope was to create an employer branding handbook to support the hiring efforts and the massive growth of the company.
It was intended for candidates only and it turned into the first company playbook I’ve built serving both candidates and employees.
The onboarding of new employees is entirely done in the handbook - Fully transparent.
It has also become one of the top reasons for candidates to show interest in Layer.
Talent · People · Culture Leader Former software engineer turned talent & people & culture leader with 10+ years of experience building high-performing teams in startups and scale-ups. Since 2015, I’ve advised founders from early-stage ventures to hypergrowth unicorns, shaping talent strategy, employee experience, employer branding, DEIB, and culture transformation. I specialize in designing transparent, people-centric organizations that attract and retain top talent.
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